My Portfolio
Catalogs, product packaging, flyers.
Videos for social media, product demos.
Games, scripts, forms and more.
Logos, Photography
Websites, redesigns.
Email marketing, Online vendors.
B2C Marketing
As a marketing professional, I take a wholistic approach of company success from the customers’ perspective to manage sales and branding. From the various types of advertising, to the order, fulfillment and unboxing experience, I believe you only get one chance to make an impactful first impression and word of mouth testimonials are invaluable.
B2B Marketing
I raise company visibility online and off to make sure my company is the first thought when businesses need my company’s products or services. I strive to be ever-present across the internet via SEO, social media, and ecommerce. Exhibiting at tradeshows is one of the more powerful ways to obtain leads offline.
Solve Problems
I am a ‘systems person’. I’m fascinated with how over time, unorganized simple processes that once worked, become complex inefficient stumbling stones towards company efficiency. I enjoy streamlining processes using technology and human resources that have beneficial impact on the bottom line.
ALLEN HARRIS
harris43@yahoo.com – INTJ-A | linkedin.com/in/allenlharris/
EXECUTIVE SUMMARY
I’m a hands-on B2B & B2C marketing strategist and graphic artist. I have formal training in creative design, programming, and IT along with a ton of general business experience. I excel at raising company visibility online and off with data driven marketing campaigns, which generate leads to drive sales.
WORK HISTORY
Marketing Director
Royal Case Company, Sherman TX, Nov. 2016 – Dec. 2021
- Improved search results to top 3, recovered $100k of lost money
- Grew Amazon sales 4x higher
- Created a 20,000+ member social media following
- Created a tradeshow and SEO/SEM program that became the main sources of new B2B business
- Highest company sales months ever during 2020 & 2021
Duties: Email Marketing, SEO, SEM, Social Media, Tradeshow Exhibiting, Product Photography, Catalogs, Web Programming, Graphic Design, & Ecommerce (Shopify, WooCommerce, HomeDepot.com, CommerceHub, Amazon).
Marketing Manager
Crazy Crow Trading Post, Pottsboro TX, Nov 2015 – Nov. 2016
- Increased sales from email marketing by 500%
- Built an email marketing wizard that semi automated mass email
- Re-designed company catalog
Duties: Email Marketing, Photography, Programming, Graphic Design,
Catalogs & Ecommerce.
Marketing Manager
Elijah Tooling, Denton TX, Sept. 2013 – Mar. 2015
- Improved search results to top 5
- Redesigned company catalog
Duties: Email Marketing, Photography, Programming, Graphic Design, Catalogs & Web Design.
Internet Marketing Manager
Ocean Canyon Properties, Texarkana TX, Aug. 2012 – July 2013
- Improved search results to top 5
- Doubled SEO traffic
- Doubled email revenue
- Increased leads 55%
Duties: Email Marketing, Photography, Graphic Design, SEO & Web Design for Lead Generation.
Marketing Director
XPS Solutions, Richardson TX, Nov. 2010 – July 2012
Improved search results to top 5
Duties: Email Marketing, Print Advertising, Photography, Graphic Design, SEO & Web Design.
EDUCATION
Bachelor of Arts, Graphic Design 1993, University of Central Oklahoma.
POST GRAD TRAINING
Advanced QuarkXpress, MS Access, HTML, Javascript, CSS, PHP/MYSQL, Python, Intro to UNIX, Windows NT Server, SEO.
SKILLS
Web and Print Design, SEO, Front End Development, Email Marketing, Catalogs and Direct Mail, SEM/PPC Advertising, Affiliate Marketing, Social Media, Video Production, Web Analytics & Reporting.
SOFTWARE & SaaS
Adobe Creative Suite, HTML, CSS, Javascript, Front End Development, ACT CRM, Google/Omniture/WebTrends/Nettracker, Vertical Response, Constant Contact, MailChimp, Lyris, Hootsuite, WordPress, MS Office, Spreadsheets, Data imports/exports, PHP/MYSQL programming, SQL queries, HubSpot.