Thursday January 29th, 2009
YouTube is user-generated content at its best…and worst. Everyone in the world with a video camera — or just a Web cam and microphone — can be part of the nebulous social monster that is YouTube. So what’s that mean for educators and marketers?
Thursday January 29th, 2009
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another’s resume-like profiles.
Thursday January 29th, 2009
Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals you wish to accomplish before you begin.
Thursday January 29th, 2009
Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We’ll also look at some of the keyword tools on the Internet, some of which might help you with this process.
Thursday January 29th, 2009
When you search, you’re actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.
Thursday January 29th, 2009
We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements.
Thursday January 29th, 2009
When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act.
Thursday January 29th, 2009
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity.
Tuesday January 27th, 2009
 Internet Marketing News |
MarketingSherpa's figures for the fourth quarter of 2008 revealed that tactics such as search engine optimisation and pay per click were ranked alongside … |
Monday January 26th, 2009
 Search Engine Land |
Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. … |