YouTube is user-generated content at its best…and worst. Everyone in the world with a video camera — or just a Web cam and microphone — can be part of the nebulous social monster that is YouTube. So what’s that mean for educators and marketers?

How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another’s resume-like profiles.

Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals you wish to accomplish before you begin.

Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We’ll also look at some of the keyword tools on the Internet, some of which might help you with this process.

When you search, you’re actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.

We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements.

When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act.

Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity.