Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you’re trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage. …

These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they’d enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. …

More than ever, it’s so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you’ll gain users that may be a valuable part of your revenue stream. …

If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. …

For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let’s look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact. …

As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let’s start with the basics and move toward the complex to address the questions. …

Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. …

Link building doesn’t have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they’re doing right. …

During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget. …

Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities. …