Black Hat SEO

White hat / Black hat SEO.

White hat SEO means to use honest tactics to improve your positions in the search results. These tactics include many things webmasters might reasonably do to their site if they were not trying to improve their positioning.  Adding text to alt tags for example is something a good html program might do automatically. You won’t get punished for that. Getting links to your site is something that can happen naturally over time. You won’t get punished for that either. So what’s frowned upon?

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