White hat / Black hat SEO.

White hat SEO means to use honest tactics to improve your positions in the search results. These tactics include many things webmasters might reasonably do to their site if they were not trying to improve their positioning.  Adding text to alt tags for example is something a good html program might do automatically. You won’t get punished for that. Getting links to your site is something that can happen naturally over time. You won’t get punished for that either. So what’s frowned upon?

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To optimize a web page simply means to make it more appealing for the search engines. Making your web pages more appealing for SEO does NOT involve getting out your crayons and making the page prettier by using brighter colors or bigger images. To appeal to a search engine is to change,  add to or reformulate the underlying existing HTML code. There are a variety of different ways to do this. How much you need to do this varies from page to page. Let me give you some basic steps to take, followed by some advanced areas to focus on. You can use a program like Dreamweaver to modify pages, or you can even use Note Pad.

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