When should you send an apology e-mail and what you should, and shouldn’t, say.
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Marketing and media objectives shouldn’t be subjective. They should be clear, concise, and attainable.
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Like a financial portfolio, an online marketing strategy must be diversified and include some risk.
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A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends.
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A look at today’s interactive marketing realities and how to adapt to the new marketplace.
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Let’s face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. …
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Use of the social network for marketing comes up short on two fronts.
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Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers.
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A look at holiday marketing efforts from Disney, Intel, Coke, and others.
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Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. …
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