SEO, eCommerce, Web Analytics, Print and Web Design

A Must-Have Reading List for Conversion Optimization

Here is a list of 57 books that should be on your radar for optimizing conversion rates.
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Dear Client…

Ten recommendations to get the best from your digital agency partner.
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Five Quality Score Myths Busted

You know that Quality Score is important. But here’s a look at exactly what it is and what it can or cannot do.
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The Little Blue Icon

While some marketers dwell on the iPad’s inability to handle Flash, they are missing the bigger picture.
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Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? …
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Big-Time Predictions From E-mail Marketing Heavyweights

Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side.
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Reach Your Customers While Social Media Peaks

How to use Twitter, Facebook, and forums to better serve your customers.
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Link Building With a Small Budget

Six simple do-it-yourself link marketing strategies. …
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Behavioral Targeting and A/B Testing

What’s appropriate for your business?
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Geo-Location Services Get Social

If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applications to your social media marketing program.
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Copyright © 2010 Allen Harris