If you are new to search or just want to tackle a new paid search campaign, here are seven steps to take.
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When considering the advice of experts, ensure that it takes into account your company’s – and customers’ – needs.
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Why haven’t hyperlocal sites taken off? Here are three reasons.
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Do performance marketing, focus on growing the top and bottom lines, and then strategize in your spare time.
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When you finally decide to start testing, consider these other factors before selecting a tool.
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Don’t let your boss push you into adopting ill-conceived efforts for social media. Instead, take the offensive.
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Today’s column is sponsored by the word: nomenclature.
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Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …
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More consumers are completing actions online that were first introduced on TV. We need to consider where our audience is consuming video content, and extend our reach to those sites.
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Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part series.
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