Search Engine Marketing for Companies Large and Small

So you built your website, and no one came.

Learn about Search Engine Marketing History
Learn Search Engine Marketing Terms and Definitions
Learn SEM Search Engine Marketers Best Practices

When the Internet boom was on, millions of dollars were spent on the hopes that being in the promise land of the Internet would somehow translate to big sales. I myself worked for a company that made Internet software that 'everyone needed'. It was software designed to keep images from being printed, copied or screen captured out of a web browser. It later evolved into a piece of software that protected both images and text. It was pretty slick, but as much as we convinced our board that people needed it, it just never sold.

We found out the hard way, that the Internet doesn't work that way. In the offline world, you have to advertise and beat the pavement for sales. The Internet is a different animal. It's like a super highway for travelers who shop at night, who want to go to the stores with their lights on. The stores with their lights off don't get sales.

Unfortunately you can't just just flip a switch (like we thought in 2000) and attract buyers. In order for you to get your store lights on, you need marketing.

Search engine marketing involves many things. Since each company's needs are different, the answers can very.

Some examples of Search Engine Marketing involve, writing press releases, creating authoritative and original content, creating linking strategies, obtaining new inbound links for your business, partnering with other sites and much more.

Search Engine Marketing is what you do after your site goes live. It's an overall plan to steadily turn up the lights on your business online. I'm guessing that if you're reading this, an SEM plan just might be what you need to grab those online sales that your competitors have been getting.

I've personally been involved with multiple web sites that have doubled or tripled their sales from the web by following my directions, or letting me do their online marketing for them.

The sooner you start your search engine marketing campaign, the sooner your sales will rise. It's a slow monthly process, but it does work very well and it can last years in terms of gaining additional sales for your business.

Contact me, before your competition does.