Search Engine Optimization for Websites Small and Large

Search Engine Optimization involves altering your website in such a way as to positively effect the way your site is preceived by the search engines. This alteration can make a dramatic difference in sales, or leads or any other way you measure results. Imagine the following scenario to better help explain what I do and why you need my services.

Imagine hiring 5 well-qualified highly-trained sales people to man your new sales team. Due to the nature of your business they only accept inbound calls. You give them all their own phones, with their own numbers. However, only one phone rings so only 1 sales person is on the phone all day. Sales are flat. After all, only 1 person is producing orders instead of 5. What you can’t see is that for every time the phone rings on your 1 good phone, 4 more people are getting busy signals to your other phone numbers at the same time. A bottleneck to sales.

Your website is behaving the same way. Think of your product pages as “sales people” and the links to your product pages as phone numbers. You have 20 or 100 or 1000 sales people, but no one knows about them because all Google gets is a busy signal when it comes calling using your “phone numbers” that you chose for your website product pages.

I remove busy signals. I change the architecture and/or linking structure so that Google can see that each web page (sales person) is unique. To continue the above example, I fix it so that Google thinks you have 1000 phone numbers instead of appearing to have only one.

Then I make sure that all pages are accounted for, and that the information on the pages is arranged in such a way that Google will highly favor your pages over a competitors. From there, I build long lasting relevant links to your website that help propel your site onto the first page of results for your keywords.

What are you waiting for? Get a free estimate from me today.