Resume

Allen Harris
Traditional and Digital Marketing, eCommerce General Manager
harris43@yahoo.com
BA Graphic Design University of Central Oklahoma

A hands-on creative B2B & B2C strategist in both traditional and digital marketing with formal training in creative design, programming, and IT. Excels at creating targeted marketing campaigns online and off that drive sales and builds company brands.

CAREER HIGHLIGHTS

  • Mace Security – Increased search results to top 5, doubled sales, quadrupled traffic.
  • NestFamily – Responsible for highest Internet sales months over two holiday seasons.
  • Ocean Canyon – Increased search results to top 5, doubled SEO traffic, doubled email revenue, increased leads 55%.
  • Baseball Warehouse – Increased search results to top 5, grew web traffic to all-time highs.
  • Elijah Tooling – Increased search results to top 5, overhauled corporate image
  • ReachLocal – Created scores of top 5 rankings for multiple websites.
  • Grossman Law Firm – Created scores of top 5 rankings for 20+ websites.

LEADERSHIP & MANAGEMENT SKILLS

  • 8-12 years traditional and digital marketing campaign strategy, management of vendors and agencies.
  • 4 years personnel management, up to 4 staff members.
  • 2 years corporate marketing strategy, trade show & event coordination and planning.

CREATIVITY & COMMUNICATION SKILLS

  • 10-15 years web design, eCommerce, hands-on SEO, PPC, Display Advertising, Email Marketing.
  • 8 years traditional marketing, CRM, database and list marketing with catalogs and direct mail.

ANALYSIS, RESEARCH & REPORTING SKILLS
15 years web analytics, 15 years SEO competitive analysis, 10 years email campaign reporting.

SOFTWARE SKILLS
10-15 years Adobe Creative Suite, MS Office, hands on HTML, CSS & Javascript; 5-10 years Vertical Response, 1 year Constant Contact, & 1 year Lyris; 8 years WordPress, 3 years PHP/MYSQL programming, 1 year Joomla and Drupal.

POST GRAD TRAINING
Advanced QuarkXpress, MS Access, PHP/MYSQL, Introduction to UNIX, & Windows NT Server Training.

WORK EXPERIENCE

  • Consultant 4/15-Present, H2 Marketing – SEO, Google Analytics, web design
  • Marketing Manager 9/13-3/15, Elijah Tooling, Inc. – invert-a-bolt.com
  • Internet Marketing Manager 8/12-7/13, Ocean Canyon Properties – oceancanyon.com
  • Marketing Director 11/10-7/12, XPS Solutions, Inc. – xpsusa.com
  • Front End Developer 9/09-10/10, Success Partners – successmagazine.com
  • Internet Marketing Manager 5/08-11/08, Texas Instruments, Inc.  - ti.com
  • Internet Marketing Director 3/07-3/08, Baseball Warehouse Inc. – baseballwarehouse.com
  • Internet Marketing and Sales Manager 3/06-3/07, NestFamily Entertainment, LLC. – Nestfamily.com
  • Marketing Manager 3/03-3/06, Mace Security International, Inc. – securityandmore.com

CONSULTING/CONTRACT
ReachLocal – SEO client services; Revo America – Built ecommerce website and catalog; Richardson Electronics – Built ecommerce website and catalog; Grossman Law Firm – SEO for 25 websites; NTT Data – Google Analytics consulting.

 

Dallas SEO Resume – Fort Worth SEO Resume – Plano SEO Resume

“Allen was extremely effective in search engine optimization, so much so that SEO became our most effective means of generating traffic to our web site.”
Peter Graffman, Ocean Canyon Properties.

“Allen is a very focused and talented e-commerce leader. Allen was instrumental in achieving #1 or #2 free search results for our targeted key terms. Allen managed the PPC campaign that contributed 30% of our sales in a cost effective manner. He also championed the development of our catalog with great marketing insight and an eye for the important detail. Allen is a great asset, team player, and delivers results.”
Grant Delbeq, Baseball Warehouse

“Allen Harris is a consummate online marketing professional. As an experienced veteran of online marketing, he understands the landscape better than most and is a tremendous asset to any business. He comes with my highest regard and recommendation.”
Jim McDonald, ReachLocal

“My company hired Allen to perform web development, marketing and SEO for our retail website. We were very satisfied with his work and he was able to finish the project on-time and within budget. I recommend his work to anyone interested in hiring a professional with his skill-set.”
Chris Clary, Focal Point Corporation

“Allen has the highest integrity in his work. He is one of those rare individuals who are constantly looking for ways to impact the business, without just following orders. He thinks outside the box and consistently brings his own ideas to the table, making him a valuable part of any team. “
Laura Mauldin, Mace Security, foru Inc.