SEO Professionals already know that Google says that there are over 100 factors that go into ranking a web page. How many you need to address is dependent upon what your competition is doing. If they’ve mastered 10 areas of a page to get their ranking, you’ll need to focus in those same 10 areas and more. If they’ve focused on 50 different areas, spending time with only 10 will seem frustrating to you as you wonder why your site isn’t taking over the competition. The good news is there are tons of industries that I’ve come across where there is little to no competition or poor search engine optimization for the top rankings.
What follows is a list of areas that top SEO professionals look at when determining which areas of a site to improve.
White hat SEO means to use honest tactics to improve your positions in the search results. These tactics include many things webmasters might reasonably do to their site if they were not trying to improve their positioning. Adding text to alt tags for example is something a good html program might do automatically. You won’t get punished for that. Getting links to your site is something that can happen naturally over time. You won’t get punished for that either. So what’s frowned upon?
To optimize a web page simply means to make it more appealing for the search engines. Making your web pages more appealing for SEO does NOT involve getting out your crayons and making the page prettier by using brighter colors or bigger images. To appeal to a search engine is to change, add to or reformulate the underlying existing HTML code. There are a variety of different ways to do this. How much you need to do this varies from page to page. Let me give you some basic steps to take, followed by some advanced areas to focus on. You can use a program like Dreamweaver to modify pages, or you can even use Note Pad.
Successful Web Analytics Approaches by Avinash Kaushik. It’s just over 1 hour long and it is worth your time. Avinash is a Google rep. He talks about how to report on data and what’s important.
If you need help installing or configuring AbleCommerce, I have installed and setup several online stores using the .net version.
AbleCommerce is one of the best shopping carts around. It has all the benefits of a professional shopping cart system and it’s search engine friendly. It’s a must, and it’s the only one I recommend due to not only the SEO value, but also the documentation and user support network.
Everyone loves the idea of letting their website sell for them while they’re asleep, to a nationwide, or even worldwide audience. Before taking the leap to build a fancy website and promoting it, you need to ask yourself a few questions and consider the answers carefully.
