Visit www.stornmore.com/mobile-map.html and select the location button with your smart phone, or regular web browser if you wish. That will give you turn by turn directions to a storage facility in Florida. Pretty slick. It’s written in PHP and basic HTML Now anyone can find you with a simple push of a button.
In 2012, I’ve decided I must blog about SEO services more. Let’s face it, it’s not great advertising for me to provide outstanding results for clients only to have my own website in such poor condition. So I’ll be starting with adding more blogs and then move into worrying about ranking it later. Content is king you know.
I can’t tell you the number of times I’ve lost business to someone who swears they know something about SEO and can provide the ‘same thing’ cheaper. For example, a potential client, we’ll call him Roger, (mostly because I can’t remember his name) talked himself out of using me because his graphics guy ‘knows SEO’ and will provide it for substantially less. After his SEO work was complete, I went to his site to check the quality. It turns out that all he provided was keywords stuffed in the popular and painfully obvious areas. There were no keyword phrases in those areas nor could I find them any place else. That site will never compete and draw traffic with his competitors if he leaves it as-is.
Another client, used the services of a programmer, whom he swore was a genius. Long story short, same results.
In each case, the client got what they paid for. They’ll come back to me eventually, and they’ll have lost a year or so time and a few hundred dollars.
I’m not one to brag, but I am in Marketing so…
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Now why haven’t you called me?
SEO Professionals already know that Google says that there are over 100 factors that go into ranking a web page. How many you need to address is dependent upon what your competition is doing. If they’ve mastered 10 areas of a page to get their ranking, you’ll need to focus in those same 10 areas and more. If they’ve focused on 50 different areas, spending time with only 10 will seem frustrating to you as you wonder why your site isn’t taking over the competition. The good news is there are tons of industries that I’ve come across where there is little to no competition or poor search engine optimization for the top rankings.
What follows is a list of areas that top SEO professionals look at when determining which areas of a site to improve.
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»crosslinked«
White hat / Black hat SEO.
White hat SEO means to use honest tactics to improve your positions in the search results. These tactics include many things webmasters might reasonably do to their site if they were not trying to improve their positioning. Adding text to alt tags for example is something a good html program might do automatically. You won’t get punished for that. Getting links to your site is something that can happen naturally over time. You won’t get punished for that either. So what’s frowned upon?
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