SEO QUALIFICATIONS SUMMARY

• 8 years hands-on SEO/SEM, 5 years Web Analytics & reporting, 3 years effective PPC management, & 2 years affiliate programs management.
• 4 years email marketing experience creating and sending sales offers and managing customer databases.
• 4 years management of staff and vendors.
• Top 5 rankings for multiple popular keyword phrases on Google, Yahoo and MSN for all employers.
• Dramatic increases in sales, traffic, and conversions in both B2B and B2C for each employer.
• Developed an SEO calculator, designed to estimate maximum online sales from high rankings.

PROFESSIONAL AFFILIATIONS

DFW SEM GROUP
Search Engine Marketing Professionals Organization - SEMPO

PROFESSIONAL EXPERIENCE

Internet Marketing Consultant - 2008 – Present
Multiple projects with various web sites including shopping carts, SEO, link building, social networking, etc…

Internet Marketing Manager - 2008, Texas Instruments, Inc. – ti.com

• Project management experience for multiple web projects.
• Added and revised content, created new features.
• Member of search engine optimization and metrics teams.

Internet Marketing Director - 2007, Baseball Warehouse Inc. – baseballwarehouse.com

• Managed 2 eCommerce web sites, pay-per-click campaigns, affiliate programs (CJ, Amazon), link building campaigns, keyword research, SEO, email marketing campaigns, web analytics & Internet partnerships.
• Performed back-link analysis, edited meta tags for hundreds of products, used multivariant and a/b testing, & competitive analysis.
• Top 3 placement for 4 main keyword phrases across Google, Yahoo and MSN.
• Grew web traffic to both websites to all time highs.
• Managed 2 employees and various print and web vendors.

Internet Marketing and Sales Manager  - 2006, NestFamily Entertainment, LLC. – Nestfamily.com

• Directed the daily SEO & SEM process for 3 eCommerce web sites.
• Performed back-link, keyword research, competitive analysis and edited meta tags for many products.
• Top 5 placement for main keyword phrase at Google, Yahoo and MSN.
• Created newsletters and sales offers to customers via email marketing campaigns.
• Created new website features, new layouts, sales items, special offers and more.
• Managed affiliate programs (Commission Junction, AvantLink) and consultants.
• Company recorded 2 highest Internet sales months ever.
• Managed 2 employees.

Marketing Manager - 2003  Mace Security International, Inc. – securityandmore.com

• Created, maintained and marketed 2 eCommerce web sites.
• Performed back-link, keyword research, competitive analysis and edited meta tags for hundreds of products.
• Top 5 placement for keyword phrases at Google, Yahoo and MSN.
• Quadrupled traffic, and doubled sales.
• Managed online advertising including banner ads and pay-per-click ads at Yahoo, & Google.
• Wrote, designed and produced company email newsletters and sales specials to customers.

Marketing Manager - 2002  Affordable Computer Products, Inc.

• Direction of all company IT and Marketing projects.
• Built company web sites and configured the web server.

Web Systems Manager – 2000 Alchemedia Technologies, Inc.

• Built internal and external company web sites.
• Managed SEO process for company web sites.

Education
Bachelors of Arts Degree in Graphic Design. University of Central Oklahoma 1993.

Skills
Can hand code html and CSS. Can assemble and read ASP, Javascript, PERL, PHP and other programming languages, White Hat/Black Hat SEO, Social Bookmarking, write product descriptions and PPC ads, can install and configure blogs and community based software. Good understanding of XML and RSS.

Tools
AbleCommerce, ASP.net, Unica Nettracker, Google Analytics, Omniture, Hit Box, Wordtracker, Web Position Pro, Commission Junction, Interwoven TeamSite, Wordpress, Joomla, Drupal and more.

Verticals
Sporting Goods, Video Security, Christian Video Entertainment, School Supplies & Microprocessors.