During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget. To me, search marketing is the better widget, when it comes to the average marketer determining how to spend their now-limited budget. …

Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities. …

Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. …

YouTube is user-generated content at its best…and worst. Everyone in the world with a video camera — or just a Web cam and microphone — can be part of the nebulous social monster that is YouTube. So what’s that mean for educators and marketers?

How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another’s resume-like profiles.

We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements.

Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We’ll also look at some of the keyword tools on the Internet, some of which might help you with this process.

Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals you wish to accomplish before you begin.

When you search, you’re actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.

When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act.