The List of SEO Ranking Factors From SEO Professionals

SEO Professionals already know that Google says that there are over 100 factors that go into ranking a web page. How many you need to address is dependent upon what your competition is doing. If they’ve mastered 10 areas of a page to get their ranking, you’ll need to focus in those same 10 areas and more. If they’ve focused on 50 different areas, spending time with only 10 will seem frustrating to you as you wonder why your site isn’t taking over the competition. The good news is there are tons of industries that I’ve come across where there is little to no competition or poor search engine optimization for the top rankings.
What follows is a list of areas that top SEO professionals look at when determining which areas of a site to improve.

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Black Hat SEO

White hat / Black hat SEO.

White hat SEO means to use honest tactics to improve your positions in the search results. These tactics include many things webmasters might reasonably do to their site if they were not trying to improve their positioning.  Adding text to alt tags for example is something a good html program might do automatically. You won’t get punished for that. Getting links to your site is something that can happen naturally over time. You won’t get punished for that either. So what’s frowned upon?

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