Allen Harris
Internet Marketing, eCommerce, SEO, SEM, PPC, Catalog Resume
Dallas Fort Worth Area

Proven Internet Marketing and Print Catalog Professional with over 5 years experience selling products for B2B and B2C.

Grew traffic to all-time highs, Top 3 placement at all search engines...........Baseball Warehouse
Orders from organic SEO tripled year over year, Top 5 placement at all search engines...........NestFamily
Quadrupled Internet Traffic, Doubled sales online, Top 5 placement at all search engines...................Mace Security

 

eCommerce Internet Marketing Director - 5/2007 – 3/2008, Baseball Warehouse, Lewisville, Texas
Retail Business-to-Consumer (B2C) sales of baseball equipment via catalog and Internet. Hands-on responsibility for all marketing activities. Also responsible for local support duties, troubleshooting and maintenance of equipment.

Managed 2 eCommerce websites, Pay-Per-Click (PPC) campaigns, Affiliate program, Internet partnerships,
Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Email Marketing Campaigns and more.

  • Managed 84 page, 400,000 copy print catalog, catalog design, mailing lists, printing bids, and production.
  • Responsible for company technical support duties.
  • Managed Internet marketing affiliate program and various print and web vendors.
  • Supervision of 2 employees.

Results

  • Top 3 placement for 4 main keyword phrases across Google, Yahoo and MSN.
  • Reduced cost to produce 84 page company catalog by $50,000.
  • Grew eCommerce traffic to both websites to all time highs.
  • Successful Pay-Per-Click (PPC) cost reduction and management.

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Internet Marketing and Sales Manager - 4/2006 – 5/2007, NestFamily Entertainment LLC., Coppell, Texas
Retail eCommerce Business-to-Business (B2B) & Business-to-Consumer (B2C) sales of children's videos via Internet. Responsible for all marketing activities online. Successfully grew the Internet business while managing vendors and employees.

  • 30 domain names, 14 active websites and 4 databases.
  • Designed and produced company newsletters and sales offers to customers via weekly email marketing campaigns.
  • Created new website features, new layouts, sales items, special offers and more.
  • Drove the daily Search Engine Optimization (SEO) & Search Engine Marketing (SEM) process.
  • Managed affiliate programs and consultants.
  • Managed online advertising including Google Pay-Per-Click (PPC) campaigns and banner advertising.
  • Managed Web Analytics with Nettracker.
  • Supervision of 3 employees.

Results

  • Top 5 placement for main keyword phrase at Google, Yahoo and MSN.
  • Total number of orders from Search Engine Marketing (SEM) tripled year over year.
  • Dramatically improved click through rates on Google Pay-Per-Click advertising (PPC).
  • Company recorded 2 highest Internet sales months ever.

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Marketing Manager - 2/2003 – 3/2006 Mace Security International, Inc., Farmers Branch, TX
Retail Business-to-Business (B2B) video security equipment sales via catalog and Internet. Hands-on responsibility for all marketing activities. Created a profitable company catalog. Responsible for ROI and budgeting.

  • Created, maintained and marketed Business-to-Business (B2B) eCommerce retail websites.
  • Managed online advertising budgets including banner advertising and Pay-Per-Click (PPC) ads at Yahoo, & Google.
  • Wrote, designed and produced company email newsletters and sales specials to customers.
  • Managed the design, production, photography, printing, lists, distribution and ROI tracking of company catalog.
  • Created Direct Mail pieces to small business owners.
  • Managed overall Marketing budget.
  • Scheduled company trade show exhibits, built marketing materials, scheduling staff and worked the event.
  • Managed production of company’s first TV commercial.
  • Purchased and created print advertisements in a variety of publications.

Results

  • Top 5 placement for keyword phrases at Google, Yahoo and MSN.
  • Quadrupled traffic, and doubled sales.
  • Created company catalog and website that contributed to 80% of division’s income.
  • Saved $40,000 in annual printing costs by utilizing a paper broker.

 

Marketing Manager - 5/2002 - 2/2003 Affordable Computer Products, Carrollton, Texas
Retail Business-to-Business (B2B) sales of school supplies via catalog and Internet. Served as the company's only employee. Created the company infrastructure, catalog and web presence.

  • Hands-on direction of all company IT and Marketing projects.
  • Managed the company's server and all workstations, established email accounts for employees, setup and configured FedEx and UPS shipping software, Broadfax Fax Server.
  • Built the company's 48 page print catalog, signage and other print projects using Adobe software.
  • Built company web sites and configured the web server.

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Web Systems Manager - 3/2000 - 3/2002 Alchemedia Technologies, Inc, Grapevine Texas
Business-to-Business (B2B) sales of security software. Performed a variety of roles related to the Internet. Hired as a Software Tech. Promoted to manage the Internet duties.

  • Managed the design, updates, maintenance, uptime, statistics and search engine placement for 4 different web sites.
  • Built company sales demos & traveled to various trade shows across the country for technical support and
    marketing purposes.
  • Performed installations of company software for new customers.

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Computer Technical Support - 3/1997 - 3/2000 Lawrence Livermore National Laboratory, Livermore CA
Plutonium and lasers research, Department of Energy. Help Desk support for 8,000 end users. Software testing for pre-release Apple and Windows operating systems.

  • Learned to troubleshoot over 25 software applications, Macintosh and Windows operating systems.
  • Contributed technical articles to the Lab’s Computing Newsletter, and provided input to technical meetings held for the benefit of local tech support personnel.
  • Beta tested Apple & Microsoft operating systems and reported bugs.
  • Created original graphics and animations for use on government web pages.
  • Created the departments web pages and lab-wide educational site.
  • Wrote technical articles for non-LLNL Internet web sites.
  • Awarded for customer service skills.

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Education - Continuing Education
University of Central Oklahoma, Edmond, Oklahoma
Bachelors of Arts Degree in Graphic Design
Advanced QuarkXpress Course, Windows 2000 Server Course, Access I and II Courses, Intro to Unix Course.
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Skills
AbleCommerce, DHTML, GoLive, HTML, IIS, Illustrator, Mac OS X, NetTracker Web Analytics, InDesign, PhotoShop, MS Office, QuarkXpress, Web Trends, Windows, Search Engine Optimization, Search Engine Marketing, Web Design, Affiliate Marketing, PPC Advertising, Traditional Print Design and Production.


harris43@yahoo.com
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