Allen Harris SEO Resume

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Allen Harris


SEARCH ENGINE OPTIMIZATION RESUME
QUALIFICATIONS SUMMARY
  • 8 years hands-on search engine optimization and search engine marketing in the Denton and Dallas - Fort Worth area.
  • 5 years Web Analytics & reporting. 3 years Pay Per Click advertising management. 2 years affiliate programs management.
  • 4 years email marketing experience creating and sending sales offers and managing customer databases.
  • 4 years management of staff and vendors.
  • Top 5 rankings for multiple popular keyword phrases on Google, Yahoo and MSN for all employers.
  • Dramatic increases in sales, traffic, and conversions in both B2B and B2C for employers.
  • Developed an SEO sales calculator, designed to estimate maximum online sales from high rankings.
PROFESSIONAL SEO / SEM AFFILIATIONS & GROUPS

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DFW SEM GROUP

PROFESSIONAL WORK EXPERIENCE HISTORY


Internet Marketing & SEO Consultant - 2008 – Present
Multiple projects with various web sites. Shopping carts, SEO, link building, social networking and more.

Internet Marketing Manager - 2008, Texas Instruments, Inc. – ti.com - Dallas.

  • Project management experience for multiple web projects.
  • Added and revised content, created new features.
  • Member of search engine optimization and metrics teams.

Internet Marketing Director - 2007 - 2008, Baseball Warehouse Inc. – baseballwarehouse.com - Lewisville.

  • Managed 2 eCommerce web sites, pay per click campaigns and affiliate programs (CJ, Amazon).
  • Managed link building campaigns, search engine optimization and email marketing campaigns.
  • Performed back link analysis, and edited meta tags for hundreds of products.
  • Performed keyword research, established web analytics and managed internet partnerships.
  • Used multivariant and a/b testing, performed competitive analysis as needed.
  • Top 3 rankings for 4 main keyword phrases across Google, Yahoo and MSN.
  • Grew web traffic to both websites to all time highs.
  • Managed 2 employees and various print and web vendors.

Internet Marketing and Sales Manager  - 2006 - 2007, NestFamily Entertainment, LLC. – Nestfamily.com - Coppell.

  • Directed the daily SEO & SEM process for 3 eCommerce web sites.
  • Performed back-link analysis, edited meta tags for hundreds of products.
  • Top 5 rankings for main keyword phrase at Google, Yahoo and MSN.
  • Created newsletters and sales offers to customers via email marketing campaigns.
  • Created new website features, new layouts, sales items, special offers and more.
  • Managed affiliate programs (Commission Junction, AvantLink) and consultants.
  • Company recorded 2 highest Internet sales months ever.
  • Managed 2 employees.

Marketing Manager - 2003 - 2006 Mace Security International, Inc. – securityandmore.com - Dallas.

  • Created, maintained and marketed 2 eCommerce web sites.
  • Managed link building campaigns, search engine optimization and email marketing campaigns.
  • Performed back link analysis, edited meta tags for hundreds of products.
  • Top 5 rankings for keyword phrases at Google, Yahoo and MSN.
  • Quadrupled traffic, and doubled sales.
  • Managed online advertising including banner ads and pay per click ads at Yahoo, and Google.
  • Wrote, designed and produced company email newsletters and sales specials to customers.

Marketing Manager - 2002 - 2003 Affordable Computer Products, Inc. - Carrollton.

  • Direction of all company IT and print and Internet marketing projects.
  • Built company web sites and configured the web server.

Web Systems Manager – 2000 - 2002 Alchemedia Technologies, Inc. - Grapevine.

  • Built internal and external company web sites.
  • Managed search engine optimization process for company web sites.
Education

Bachelors of Arts Degree in Graphic Design. University of Central Oklahoma 1993.

Specialized Skill Sets

Hand coding of html and CSS. Can assemble, read and rearrange ASP, Javascript, PERL, and PHP code. Advanced knowledge of White Hat SEO tactics & Social Media. Can write product descriptions, blogs and Pay Per Click ads. Can install and configure blogs and community based software. Backgrounds in Graphic Design, Marketing, Computer Support, Programming and eCommerce. Good understanding of XML and RSS.

Tools & Software Applications
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Dreamweaver
  • Microsoft Office
  • Windows
  • Mac OS
  • IBP
  • AbleCommerce
  • ASP.net
  • Unica Nettracker
  • Google Analytics
  • Omniture
  • Hit Box
  • Wordtracker
  • Web Position Pro
  • Commission Junction
  • Interwoven TeamSite,
  • Wordpress
  • Joomla
  • Drupal
  • and more

 

Industry Verticals

Sporting Goods, Video Security, Christian Video Entertainment, School Supplies & Microprocessors.

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